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William M. Gaines (William Maxwell Gaines)

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Biography

New York, USA
Willim Gaines became one of the most important figures in comic book and humor history by accident. Gaines' father, M.C. (Max) Gaines, was the publisher of Educational Comics (EC). When the elder Gaines died in 1947 as a result of freak boating accident, the younger Gaines found himself publisher. At the time, EC put out a wide variety of titles. Gaines noticed that the most popular sellers were the horror and SF titles. He canceled all the educational comics, changed the E in EC to Entertaining, and focused his efforts on developing the remaining lines. Read more...

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